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Smaller organisations generally have less ressources available for the important process of bringing data forward  to support strategic decisions of executives. 

And with the general growing adoption of sophisticated AI it becomes a huge challenge to stay agile and ahead in the game.

Executives themselves often spend a large proportion of their time on simple and time consuming routine tasks that drag them away from the necessary focus on actually growing the organisation 

Also, with the positive and growing focus on sustainability, executives are presented with one more challenge, namely to follow up on its progress

Even this is presenting a new source of competitive advantage it is still relied upon the organisation itself to make it happen.